The content marketing industry is a significant player in business marketing strategies with a projected CAGR of 16% from 2021 to 2025. This growth will increase content marketing’s market share by $417.85 billion. However, do you feel like your content strategies are growing along with the market? Content intelligence will help you stay on top of the quickly changing content trends as marketers make smarter digital content.
- Content intelligence uses AI to create content that leads to more conversions.
- Content marketing relies on content intelligence to make accurate predictions instead of working through trial and error.
- Content intelligence offers insights for every step of the way, from brainstorming to analyzing your results.
What is Content Intelligence?
Content intelligence uses artificial intelligence and technology to create and analyze content more effectively to increase your return. While you could use content intelligence through multiple programs and tools, a content intelligence platform will streamline the process. The platform will perform all your content tasks from start to finish in one place.
You can use content intelligence for:
- Written content on websites and blogs
- Podcasts and audio
The global content intelligence market is increasing, becoming the norm in many marketing strategies. The market is expected to grow from $485 million in 2019 to $1,956 million by 2024.
Image from Markets and Markets
Why is Content Intelligence Important for Businesses?
Content intelligence helps you meet your marketing goals by giving you insights you might not have had otherwise. It takes the guesswork out of content creation – allowing you to invest your time and energy into strategies that you know will work because you built them on a data foundation.
Content intelligence takes your marketing strategies beyond creating, analyzing, and adjusting your content. Instead, it helps you make more intelligent choices before you even write the first word of content.
How does it do that? As consumers use the internet, they leave behind digital footprints that show content intelligence platforms how consumers acted in the past or are currently acting. Intelligent tools can detect patterns and give suggestions based on those patterns instead of relying on past content data analysis.
This method gives you a broader view of your content in the context of other online content and consumer behavior for the most accurate picture of your marketing performance.
How Can You Use Content Intelligence to Improve Your Content Marketing?
We will look at five ways to use content intelligence to take your content marketing to the next level through intelligent strategies based on real-world insights.
1. Optimize Your Content
One of the most significant advantages of content intelligence is that it gives you insights before creating your content. As a result, you don’t need to rely on previous content analysis to know what will be successful. For example, 71% of marketers still use keywords as their primary SEO strategy. Content intelligence can help them identify the most effective keywords.
Artificial intelligence can pull data in real-time, allowing you to spot emerging trends as they occur. This feature helps you create content that consumers want to read. Some of the information your content intelligence platform might provide you with are:
- Quality keywords
- Potential links
- Headlines suggestions
- High-converting content formats
2. Create Better Quality Content
Content intelligence will then help improve the quality of the content you create. For example, as you write your blog post, audio script, or video storyboard – you can turn to data intelligence for suggestions of information that consumers want to read.
For instance, you may have previously found writing inspiration without content intelligence by performing a Google search and looking at related questions readers often search. That approach might give you part of the picture. However, content intelligence can perform searches in more depth to provide commonly related search inquiries that you can address in your content.
Content intelligence tools may also have an AI writing generator that will help you write the content by giving ideas even when you struggle with writer’s block. This will improve the efficiency of your content creation process.
3. Increase Your ROI
Let’s get to the bottom line – content intelligence will improve your return on investment (ROI). About 56% of global marketers are increasing their spending on content creation. Additionally, 92% of marketers say that their content is a valuable business asset.
If you invest a large percentage of your marketing budget into content, you will also want to guarantee you receive a return on that investment. Otherwise, that investment is a waste of resources if your content doesn’t perform well.
Content intelligence will help increase your ROI to avoid wasting valuable resources on a weak marketing channel. Instead, you can predict how to maximize the impact of your content on your audience and improve your return.
4. Strategically Distribute Content
The highest quality content is useless if the right audience doesn’t see it. If you are a B2B marketer, you will have a vastly different marketing strategy than B2C marketers. However, do you know how you can identify and reach that audience?
Content intelligence can help you with this step of your marketing strategy, just as it helped with content creation. Through intelligent insights, you can find where your target audience most frequents, when your content will have the most significant impact, and how to distribute that content.
5. Measure Your Results
How do you know if you are reaching your business goals? While most marketers agree that content is essential and valuable, about 42% couldn’t measure how successful their content marketing campaigns were.
Image from Review42
Content intelligence brings you deep analytic insights into your campaign performance, such as your engagement rate, reach, success, and specific areas for improvement. Using these insights, you can adjust future campaigns to reach even more potential customers.
Use a Content Intelligence Platform
Streamline your content creation into one convenient tool instead of spreading your content intelligence across multiple platforms. Our content intelligence platform analyzes engagement, predicts trends, and simplifies production under one roof to help you create a unified customer experience across your marketing channels.
Contact us to learn more about our content intelligence platform and learn how it can improve the way you create marketing content.