Home - Contrend

Gain Audience Insights

Powered by artificial intelligence (AI) and machine learning (ML), Contrend provides deeper understanding of how audiences engage with your content so you can give them more of what they love. By combining data from numerous sources including search, social and analytics, Contrend applies an Engagement Index to accurately measure how your content is really performing. This takes the guesswork out of content planning by indicating which topics, tones, formats, layouts and imagery styles will provide the best results. In any vertical, in any market, in any language.

“Social listening only tells 9% of the story. 91% of users never hit like buttons or comment on the content they consume.”

See how it works

Start Setting Trends

Inspired by analytics used in securities and commodities trading, Contrend employs sophisticated, unassisted machine learning (ML) technology to predict emerging content trends so you can be the first to discover new topics, formats and styles that your audiences desire. With each data harvest, Contrend learns, grows and performs with ever increasing accuracy. See what competitors are covering and gain strategic insights on how to maximize audience engagement.

Start setting trends

Streamline Content Workflows

Manage the entire content lifecycle from strategy to content ideation, creation, publication and performance reporting with Contrend, your end-to-end content partner. Our Content Management System (CMS) can be integrated with any third-party software like WordPress, HubSpot or HootSuite, and offers unparalleled data-led, audience-centric insights, as well as ongoing platform-generated content optimization recommendations and predictions.

Simplify Production

Survey the entire content landscape

Get a complete picture of all the voices vying for your audience’s attention. Discover which topics, tones, formats, layouts and imagery styles you and your competitors aren’t currently covering. See how different types of content is performing in different markets.

When customers want to learn about your industry, they might read news sites, watch YouTube videos, listen to podcasts and browse user reviews. Contrend peeks into every crevice to provide meaningful data.

Define what matters

Understanding Engagement

Social listening only tells 9% of the story. 91% of users never hit like buttons or comment on the content they consume.

Contrend applies a weight to the “noisy nine”, so social media doesn’t dominate our measurement of engagement, but contributes to a score that accurately shows how content is really performing. The Engagement Index combines data from numerous sources – including Google, YouTube, Spotify, SEMrush, Meltwater – to give you 100% visibility.

Learn more

Go Beyond SEO

SEO is an important part of any content marketing strategy. But it doesn’t provide a full picture of your audience’s desires.

Too much focus on SEO can lead to reactive, brand-centric content that doesn’t account for all the ways your audience engages with all the different forms of online content.

By combining numerous data sources, Contrend puts the audience first, instead of brand- or product-specific keywords.

A manifesto

Explore the platform

Clients include

Contrend has generated tremendously valuable insights about competitor firms, and what interests our target audience. In 5 months, we’ve increased audience engagement levels by over 20%.

Partner, Risk Consulting // Big Four Accounting Firm

The Contrend tech stack has allowed us to bring our geographically disparate team together, enabling us to better share ideas and learnings. New analytics, such as the Engagement Index, have given us valuable insights into our competitors and audiences.

Regional Director, Destination Marketing (APAC) // Multinational Hospitality Company

Over 6 months, visitors to our Business Banking site increased by 120%, with 13% visiting our product pages, and up to 300% increase in conversions. Content created post strategy directly increased sales by 10%, which is unprecedented.

Vice President Marketing, Group Business Banking // Leading ASEAN Investment Bank

The Contrend platform has delivered valuable new audience and competitor insights. Client retention rate is 5% higher compared to the control group, meaning 5% more clients are now likely to maintain their banking relationship with us.

Associate Director, Brand & Marketing // Leading International Banking Group

Aided by Contrend, we continue to develop and activate award-winning, memorable content — from blogs and white papers to social posts that go a long way in making us the company of choice for our prospects and customers.

Director, Global Content Marketing // Leading Computer Vision Solutions Provider