From briefing to publication, the journey of every piece of content is a long one. Scaling this process quickly across a number of content pieces in a calendar is a juggling act. And keeping track of deadlines, contributors, and project progress for every piece typically takes up more time than it should.
Contrend’s solution is an unparalleled Content Management System (CMS) driven by data-led, audience-centric insights as well as ongoing content optimization recommendations and predictions generated by the platform. Plus, with its attractive and intuitive dashboards, you can get immediate visibility over every piece of content.
Discover Streamlined Content Workflows
Contrend is your end-to-end content partner. From strategy to content ideation, creation, publication and performance reporting, you can manage all your content objectives in one place. Plus, our CMS can be integrated with any of your third party software like WordPress, HubSpot, or HootSuite.
Elevate Your Content Briefing and Creation Process
Forget about tracking content on confusing excel sheets. Simply upload strategy documents, create a content plan and brief your teams and freelancers directly through the platform.
With Contrend, you can set budgets and deadlines while sharing a brief. At the same time, you can also upload any reference materials and resources that may be necessary. This saves time and effort required to type lengthy emails outlining all these details.
Contrend let’s contributors know when a job is assigned to them. And if you don’t have a writer or designer fit for the project, our CMS gives you exclusive access to Contrend’s network of over 1,500 expert content creators.
Ditch the Outdated Email Chains
We understand that creating great content often requires more than a few rounds of back and forth between content creators and reviewers. Instead of long email chains that are hard to follow, Contrend allows a piece of content to be trafficked between parties as many times as necessary. Instead of wasting time typing lengthy emails, Contrend sends notifications for any action required, like when an item is ready for review.
Eliminate Bottlenecks and Errors
Can’t get a key stakeholder to review an article right away? Use your admin level access to override the need for review and skip to the next step. This way, Contrend allows for structured processes with the flexibility required in real-life scenarios.
Contrend also allows several people to view the same content at once. But don’t worry—there’s no risk of lost work as a result of multiple people working simultaneously. When one “editor” is accessing a file, others can view it but won’t be able to make any changes.
Content Publication and Performance Reports
Once you’re happy with the final piece of content, simply add the URL of the published piece for each assignment. Through its simple integration with your existing Google or Adobe Analytics, the Contrend CMS can track content performance and provide real time assessment of its contribution to your business goals and performance.
Contrend’s content reports are easy to digest and allow you to compile and compare performance of each asset. Not only will you be able to quantify your content marketing’s impact on commercial performance, but you’ll also be able to optimize and perfect your content strategy over time.
The content you develop and content performance insights you gain from Contrend can easily be shared across a business, not only to your wider marketing teams but also to sales, product, PR, IT, and C-suite executives. With Contrend, you and your team of content marketers are elevated to proactive business leaders and trendsetters.
Ready to get started? Contact us today to learn more.