Working to make smarter content
Helmed by the leadership of content marketing agency Immedia Content Pte Ltd, Contrend was officially launched as a platform in 2020. But it has been in the works for several years.
Contrend is more than just a fantastic content marketing tool; here, the people are the company. We believe honest and diligent work delivers client success. With great teammates and loads of creative freedom, if you are passionate about data-driven and evidence-based content marketing, we’d love to hear from you.
CEO, Partner
With 25 years of management experience in various Asian markets, Peter has been part of the content marketing industry since its early stages. Having launched King Content, a pioneering content marketing company in Singapore in 2010, Peter then co-founded award-winning agency Immedia Content Pte Ltd. before launching Contrend as Partner and Managing Director.
Now based in Australia, Peter has previously worked for prestigious news brands such as The Economist and Financial Times as their Director of Marketing and Circulation. When not schooling the team on the benefits of staying active and fit, Peter speaks at industry events and exhibitions across Europe and Asia.
Chief Technology Officer, Partner
With more than 23 years of digital marketing and commercial strategy experience across APAC and EMEA, Richard is co-founder and CTO of Contrend and Immedia Content.
Richard has worked with well-known MNCs like EY, SoftBank, Molson Coors Brewers and Boots The Chemist. After moving to Singapore from the UK in 2010, Richard built several successful businesses that created mobile apps and award-winning digital solutions for clients that included Courts Asia and many others.
Richard still finds time to deliver courses and lectures to SMEs, and enjoys keeping his finger on the pulse of the latest tech innovations.
Business Development Manager, US
Originally from West Virginia, Sarah has traveled, studied, and worked all over the world, from Alaska to Berlin to Sri Lanka. With 5+ years of experience, Sarah has worked for luxury hospitality brands across sales, marketing, and management roles. Now she’s excited to join Contrend and grow operations in the United States as the business development manager. Outside of work, she enjoys cooking, traveling, and being active in nature.
Business Development Manager, Europe
Tai is a born sales leader. For the past decade, she has managed major accounts for global technology, hospitality, MICE and airline businesses. Currently based in Berlin, Tai is looking forward to expanding her passion for sales into the content marketing industry as the latest member of the Immedia Content and Contrend business development team. Tai enjoys increasing her focus and endurance through triathlons, cycling and trekking.
Editor
As an award-winning editor with over 10 years of experience in the international real estate, investment, and luxury brand segments, Robbie is well-versed in content creation and strategy, project and client management, and digital marketing. During his career, he’s been at the helm of both print (Palace, Yacht Style, Art Republik, E.L.I.S.) and digital (Wealth) publications. His past clients include RHB, UOB, Berkeley Group, and Rolex.
Editor
Rashida is a marketing and communications professional with over 10 years of experience across both offline and digital platforms. She has worked with brands across the travel, lifestyle, business, finance and technology sectors – both B2B and B2C. She is passionate about content in all formats and constantly strives to tell a compelling tale.
Editor, US
Hailing from Colorado, Jessica is a content expert with 5+ years of experience. She previously served global travel brands like Accor, Deutsche Hospitality, and InterContinental Hotels Group. When not traveling, journaling or catching up on the latest sci-fi novels and shows, you’ll find her pursuing her craft by helping businesses effectively and creatively tell their stories.
Finance Manager
Aubrey has a bachelor in financial management and over 10 years of corporate experience managing finances. She’s an expert in billing, collections, budgeting and financial forecasts. An integral part of Contrend and Immedia Content, Aubrey oversees preparation of reviews, variance and cash flow reports as well as manages our accounts payable and balance sheet reconciliations.
At Contrend, technology meets content development. Here, we believe human input is an essential, irreplaceable ingredient in content creation. And, just like our tech, our editorial team and global network of specialists is dynamic, agile, inclusive, and collaborative.
With operations in Asia, Europe, the U.S. and Africa, we’re always looking for smart, creative content and tech experts to help us increase our influence and impact in the world of content marketing.
