Our Company

Peter Bakker

With 25 years of management experience in various Asian markets, Peter has been part of the content marketing industry since its early stages. He helped launch King Content, a pioneering content marketing company, in Singapore in 2010. Peter then went on to co-found award-winning agency Immedia Content followed by the launch of Contrend as Partner and Managing Director.

Now based in San Francisco, Peter previously worked for prestigious news brands including The Economist and Financial Times as Director of Marketing and Circulation. When not schooling the team on the benefits of staying active and fit, Peter speaks at industry events and exhibitions across Europe, Asia and the US.

Richard Jones

With more than 23 years of digital marketing and commercial strategy experience across APAC and EMEA, Richard is co-founder and CTO of Contrend and Immedia Content.

Richard has worked with well-known MNCs like EY, SoftBank, Molson Coors Brewers and Boots The Chemist. After moving to Singapore from the UK in 2010, Richard built several successful businesses that created mobile apps and award-winning digital solutions for clients that included Courts Asia and many others.

Richard still finds time to deliver courses and lectures to SMEs, and enjoys keeping his finger on the pulse of the latest tech innovations.

Eric Walter

A journalist by background, Eric has worked at the intersection of tech, industry, and content for more than 20 years. In the process, he’s helped launch a MAS-regulated fintech platform; overseen the international marketing and PR launch of a major Asian cryptocurrency exchange into global markets; and helped an international retail forex broker expand into Asia. He loves friendly dogs, working up a good sweat, and exploring new cultures.

Sarah Gottshall

Originally from West Virginia, Sarah has traveled, studied, and worked all over the world, from Alaska to Berlin to Sri Lanka. With 5+ years of experience, Sarah has worked for luxury hospitality brands across sales, marketing, and management roles. Now she’s excited to join Contrend and grow operations in the United States as the business development manager. Outside of work, she enjoys cooking, traveling, and being active in nature.

Tai Arayasongsak

Tai is a born sales leader. For the past decade, she has managed major accounts for global technology, hospitality, MICE and airline businesses. Currently based in Berlin, Tai is looking forward to expanding her passion for sales into the content marketing industry as the latest member of the Immedia Content and Contrend business development team. Tai enjoys increasing her focus and endurance through triathlons, cycling and trekking.

Rashida Arsiwala

Rashida is a marketing and communications professional with over 10 years of experience across both offline and digital platforms. She has worked with brands across the travel, lifestyle, business, finance and technology sectors – both B2B and B2C. She is passionate about content in all formats and constantly strives to tell a compelling tale.

Suraj Karakulath

Suraj belongs to a rare breed of content marketers who thrive at the intersection of the creative and analytical domains. Over the last decade, he has excelled in editorial content creation, data-driven strategy and planning with a heavy focus on the technology sector. He has worked for clients such as Singtel, HP, Trax, F5 Networks, V-Key, DataSpark, Google and WorldQuant. Currently he is obsessed with language, cinema and dogs. 

Jessica Gates

Hailing from Colorado, Jessica is a content expert with 5+ years of experience. She previously served global travel brands like Accor, Deutsche Hospitality, and InterContinental Hotels Group. When not traveling, journaling or catching up on the latest sci-fi novels and shows, you’ll find her pursuing her craft by helping businesses effectively and creatively tell their stories.

Damon Brown

Damon Brown is a long-time journalist, best-selling author, and two-time startup founder. He’s served as media consultant for TED, Western Digital, and other organizations, and runs a private entrepreneur coaching practice after selling his own startup, Cuddlr. His latest book, Career Remix: Get the Gig You Want with the Skills You’ve Got, is available now.

Aubrey Dequina

Aubrey has a bachelor in financial management and over 10 years of corporate experience managing finances. She’s an expert in billing, collections, budgeting and financial forecasts. An integral part of Contrend and Immedia Content, Aubrey oversees preparation of reviews, variance and cash flow reports as well as manages our accounts payable and balance sheet reconciliations.