Our Company

Peter Bakker

With 25 years of management experience in various Asian markets, Peter has been part of the content marketing industry since its early stages. He helped launch King Content, a pioneering content marketing company, in Singapore in 2010. Peter then went on to co-found award-winning agency Immedia Content followed by the launch of Contrend as Partner and Managing Director.

Now based in San Francisco, Peter previously worked for prestigious news brands including The Economist and Financial Times as Director of Marketing and Circulation. When not schooling the team on the benefits of staying active and fit, Peter speaks at industry events and exhibitions across Europe, Asia and the US.

Richard Jones

With more than 23 years of digital marketing and commercial strategy experience across APAC and EMEA, Richard is co-founder and CTO of Contrend and Immedia Content.

Richard has worked with well-known MNCs like EY, SoftBank, Molson Coors Brewers and Boots The Chemist. After moving to Singapore from the UK in 2010, Richard built several successful businesses that created mobile apps and award-winning digital solutions for clients that included Courts Asia and many others.

Richard still finds time to deliver courses and lectures to SMEs, and enjoys keeping his finger on the pulse of the latest tech innovations.

Eric Walter

A journalist by background, Eric has worked at the intersection of tech, industry, and content for more than 20 years. In the process, he’s helped launch a MAS-regulated fintech platform; overseen the international marketing and PR launch of a major Asian cryptocurrency exchange into global markets; and helped an international retail forex broker expand into Asia. He loves friendly dogs, working up a good sweat, and exploring new cultures.

Rashida Arsiwala

Rashida is a marketing and communications professional with over 10 years of experience across both offline and digital platforms. She has worked with brands across the travel, lifestyle, business, finance and technology sectors – both B2B and B2C. She is passionate about content in all formats and constantly strives to tell a compelling tale.

Damon Brown

Damon Brown is a long-time journalist, best-selling author, and two-time startup founder. He’s served as media consultant for TED, Western Digital, and other organizations, and runs a private entrepreneur coaching practice after selling his own startup, Cuddlr. His latest book, Career Remix: Get the Gig You Want with the Skills You’ve Got, is available now.

Suraj Karakulath

Suraj belongs to a rare breed of content marketers who thrive at the intersection of the creative and analytical domains. Over the last decade, he has excelled in editorial content creation, data-driven strategy and planning with a heavy focus on the technology sector. He has worked for clients such as Singtel, HP, Trax, F5 Networks, V-Key, DataSpark, Google and WorldQuant. Currently he is obsessed with language, cinema and dogs. 

Aubrey Dequina

Aubrey has a bachelor in financial management and over 10 years of corporate experience managing finances. She’s an expert in billing, collections, budgeting and financial forecasts. An integral part of Contrend and Immedia Content, Aubrey oversees preparation of reviews, variance and cash flow reports as well as manages our accounts payable and balance sheet reconciliations.