You already know artificial intelligence (AI) is smart. But did you know that not all AI is programmed to keep getting smarter? It’s true. Not all AI does machine learning (ML) or deep reinforcement learning (DRL). But Contrend does.
Harnessing the Power of Machine Learning
Machine learning is when an AI system takes in huge amounts of data, then analyzes and learns from it to get better at what it was made to do. ML uses information to grow beyond what human intelligence can do.
Every time Contrend harvests data, the system uses a combination of advanced analytics techniques to compare that data to its existing knowledge about our clients, their competitors, and the overall content landscape. And it’s doing this constantly, looking for differences, similarities and information gaps in its knowledge. The more data the machine, or Contrend, harvests, the more it learns and gets smarter.
Harvesting and Classifying Data with Unassisted Learning
In the initial data harvest, Contrend’s sophisticated and highly flexible tech stack is able to classify content without any human intervention. We’ve programmed the platform to know what to look for in the data it analyzes. Which means Contrend’s able to classify content with up to 90% accuracy (depending on what part of the content is being analyzed) across text, video, audio and image-based content.
Next, Contrend’s NLP classification becomes even more accurate with a level of human intervention. Our team of experienced editors assesses Contrend’s accuracy of topic, tone, layout, and format allocations. Even still, we’ve taken a process that typically takes four or more days and are able to complete it, from start to finish, in about an hour.
Taking Machine Learning to the Next Level
Through this process of confirming data classifications and reclassifying others, Contrend’s system learns, grows and performs with ever increasing accuracy during future data harvests.
As Contrend gets smarter, it also becomes much more goal-oriented. The system uses deep reinforcement learning (DRL), a subset of ML, to assess content performance versus KPIs, competitive “Share of Voice” benchmarking (SOV), and changing audience preferences. The cycle continually repeats as Contrend interrogates massive data through the use of advanced analytics to spot changing trends and identify new and emerging content topics, formats, and styles.
And with every cycle the depth of Contrend’s data lake, and therefore its knowledge and understanding, expands. Plus, every time it analyzes content, the information insights it gains are fed back into its next harvest. So, the more content Contrend analyzes, the more it learns.
The Never-ending Learning Loop
Contrend not only understands your content and how it compares, it can actually make predictions about content trends, so you’ll always dazzle your audience and stay one step ahead of your competition. And, through DRL, the platform self-optimizes, increasing the accuracy of its content recommendations in addition to its data analysis every time.
So, if you want an AI to tell you what content to create, don’t just ask the smartest machine out there. Ask the one that never stops getting smarter. Ask Contrend.