Ready to learn more about the content out there? Contrend will help you decipher the web.
Contrend defines a content’s topic, tone, layout, and format so you know exactly what type of content is being used by your competitors and what the general public are reading in the wider landscape. But what is all of the noise about and why is it important to my business?
By understanding the content currently online relative to your product and market and how it’s performing, you’re able to make better informed decisions around your content strategy. In turn, this will increase your ROI and put you one step ahead of the competition.
Definitions
Topics:
Topics can be anything that a piece of content is focused on.
Tones:
How the content creator wants to get a response or feeling from the reader or viewer.
Layout:
The structure of the content on the webpage.
Format:
What type of content is on the webpage. This could be anything from a short or long written article to an infographic, a video, a podcast, downloadable content, or a combination of the above.
