Content trends are constantly evolving. That includes what people are talking about, what format they’re saying it in, and what platform they’re saying it on. And if you’re not in the know when you’re planning your content, you’re either following the crowd or you’re just playing catch-up.
See the Big Picture
Contrend is the MarTech platform that not only finds new ways for you to increase your content engagement, it also predicts where your audience’s preferences are headed. Inspired by analytics used in securities and commodities trading, Contrend foresees emerging trends by identifying patterns in its constantly updated lake of content data.
(“Future Trends Report” screenshot, from “Contrend Intro 2021 Short” deck, slide 35)
Contrend’s system is always growing and improving because of its sophisticated, unassisted machine learning (ML) technology. Contrend exhibits real machine learning in action, spotting patterns and trends through advanced statistical modeling techniques like K-means clustering, DBScan, random forest, bagging and boosting, and randomization.
It takes between one to three months to build statistically reliable and accurate prediction modeling. With ML, as more data is harvested and more trends are validated and extrapolated, Contrend’s prediction capabilities optimize in real time and become increasingly more accurate.
Plan Your Content with Purpose
Contrend’s content predictions help you effectively plan relevant content today that you know your audience will care about tomorrow. Knowing what your audience wants and which direction the market trends are heading means the content you’re creating will always be one step ahead of your competitors’.
Not only that, but our prediction reports also identify ways for you to maximize your content ROI. So you can make every dollar count while you keep your growth trending upwards.
The evolution of content creation is here. Are you ready to join?