What if your content could think and create itself? While we aren’t quite there in technological advancements, the next best thing does already exist — a content intelligence platform. This MarTech tool can help you develop competitive marketing strategies based on real-time data and customer insights.
Do you want to know how to find this life-changing marketing tool?
Explore just what a content intelligence platform is and what the leading tools must include for you to achieve a competitive advantage.
- Content intelligence platforms use artificial intelligence (AI) and machine learning (ML) to provide insights and manage content creation.
- They are beneficial for saving time and providing more information on your audience so that your content remains relevant.
- The best tools will provide an end-to-end experience, including brainstorming, creation, organization, and analytics.
What is a Content Intelligence Platform?
A content intelligence platform is a tool that uses artificial intelligence (AI) to analyze, manage, or create content. While some platforms may only help you with specific aspects of content marketing, others offer all-in-one solutions.
Every day, businesses create thousands of new pieces of content. For example, WordPress users alone produce over 70 million posts each month.
The most popular content that businesses produced in 2021 were:
- Case studies
- White papers
Traditional content creation strategies like using SEO and keywords are no longer enough on their own. Instead, businesses must use content intelligence platforms to take their content creation to the next level and stay above their competition.
How Do Content Intelligence Platforms Work?
Content intelligence platforms use machine learning (ML), natural language processing (NLP), big data, and AI to help you manage your content in three steps.
- Data collection: Your platform gathers information and trends from your website, social media, and ecommerce platforms.
- Data analytics: Once the platform has this data, it analyzes it and makes connections.
- Shared insights: Now, you can use those analytic reports to gather insights into your audience and their needs.
Image from Curata
Why Do Marketers Need a Content Intelligence Platform?
Your audience is constantly creating data that could help you improve your content marketing strategies. A content intelligence platform knows how to retrieve data and process it in a usable way to help you improve your data-driven content strategy.
Here are a few content intelligence platform benefits:
- Understand your audience better
- Know how well your content is performing
- Manage your content
- Research, write, and edit quality content
The top challenges that marketers face today are creating content that generates quality leads, attracts more traffic, and resonates with their target audience. However, you will see more traffic, conversions, and customer connections when you use a content intelligence platform.
Image from MIG
5 Essentials You Need for Your Content Intelligence Platform
There are dozens of content intelligence companies. However, we will look at five essential tools the best content intelligence platforms should have.
1. Real-Time Data Collection
Real-time data collection is vital for remaining relevant and acting quickly with your marketing strategies. You can respond immediately to changes in customer behavior to improve their overall experience.
Each person creates about 1.7 MB of data every second. If you have 1000 customers, that means they make about 102,000 MB of new data each minute. That is thousands of MB of valuable insights into your consumers you might miss without real-time updates.
2. Content Management Tools
Your content management tools help you create, store, edit and post content. Depending on the complexity of your tools, you might also be able to collaborate and assign content to multiple team members. This allows you to create consistent content in one convenient location.
The content management market is expected to reach $123 billion by 2026 because of the growing need for regular, relevant online content.
3. Content Creation Assistance
Content creation can take anywhere from a few hours to a few days, depending on the complexity and format of the content. For example, an experienced writer can write a 1,500-word blog post in about 3.5 hours. However, a five-minute YouTube video could easily take twice as long to create.
Content intelligence platforms should offer tools to help streamline that process so that your team is spending less time creating content and more time seeing the results. Some of the tools that content intelligence platforms might offer include:
- AI-assisted writing tools
- Keyword generators
- SEO research
These data tools will help you create content your audience wants to read and ensure it appears when they search for topics in your industry.
4. Automated Processes
Artificial intelligence transforms how businesses perform in every industry and boosts productivity by 40%. For example, instead of performing dozens of repetitive manual tasks, you can pass those jobs over to your content intelligence platform so that your marketing team can focus on high-value tasks that require human intervention. Automation also minimizes errors that commonly occur when humans perform tasks manually.
Additionally, automation allows your marketing team to provide customers with a personalized and speedy experience. This boosts your revenue as 80% of consumers are more likely to buy from a business if they have a customized experience.
When choosing the best platform, consider what tasks your team is currently performing manually and look for a tool that will do those tasks for you.
5. Audience and Business Insights
How much does your content intelligence platform understand about your audience and your business?
Content creation relies on concrete numbers to help you understand how your content impacts your business. However, simply seeing that 100 people viewed a blog post or video isn’t enough to know you are successful. You will want a platform that can dig deeper and make complex connections that tell you how your content measures up to your business goals through automated content analytics.
Improve Your Content Strategy
At Contrend, we believe that the most effective marketing strategy isn’t making more content but, instead, making smarter, quality content that results in conversions. That’s why we integrated machine learning and AI in our content marketing processes to provide an end-to-end solution for all your content creation, management, and analytic needs.
Don’t just take our word for it — our numbers speak for themselves.
Contact us to learn about our advanced content intelligence platform and how it can put you ahead of your competition.