Explore the data and tech used to build the platform
Contrend has been built on cutting-edge artificial intelligence (AI) and machine learning (ML) software. But that is not all. Keep reading to learn more about the data and technology behind our advanced MarTech SaaS.
Advanced Analytics
Contrend deploys advanced analytics that manage and interrogate massive data sets, allowing genuine AI and ML-driven analysis and decision making. These are not presently used in any other content marketing MarTech platform or tech.
Sophisticated Tech Stack and AWS Hosting
Contrend’s tech stack is highly flexible, allowing for rapid and efficient API integration with client systems and third party software platforms. The platform takes advantage of a number of recognized, established programs and technologies. All have been tailored and optimized for Contrend, and integrated with our multiple proprietary algorithms (patents pending).
As a certified independent software provider (ISV) with Amazon Web Services (AWS), Contrend also has secure cloud 2-foot mirroring in Singapore and the U.S.
Automated NLP Classification
Contrend has advanced unassisted learning capabilities that allows it to produce reports with unprecedented, high accuracy and with limited human training and intervention.
The platform gives rapid, accurate classification of multiple content criteria classes, including:
- Topic
- Style
- Format
- Visual Layout
- Use of Imagery
- Market of Origin
Proprietary Automated Harvesting Bots
The harvest bots that Contrend deploys ensure the complete content landscape is harvested for analysis with their self-regulating assessment of harvest depth and width. They are not driven by keywords, so Contrend identifies genuine audience preferences, not just those publishers that are good at SEO. And these bots are not limited by the layout of content, which means they can capture any webpage layout.
Through the power of our proprietary auto-bots, Contrend can deliver a rapid and accurate collection of multi-format URLs, based on a Research Subject. All it needs are some simple user inputs:
- Subject of interest
- Geographical market—One or multiple target countries or regions
- Owned URL—Optional, as Contrend can identify them, but when provided, it speeds up the onboarding process
- Competitors and URLs—Again, optional, but helps generate reports faster
