The future of content and audience research

GET THE INSIGHTS YOU REALLY NEED

Our unique Contrend Content Engagement Analysis reveals exactly what content your target audiences most want to read, watch, and listen to about virtually any subject, making content strategy and planning a snap.
By harvesting data from numerous sources, including search, podcast, video, and social, then analyzing the results via our proprietary Engagement Index & Opportunity Index, our unique content research and analytics platform provides you with a clear, accurate, and easy-to-understand picture of what is working – and what is not – with your content strategy, your competitor’s content strategy, and your wider content landscape.

Contrend Audience Research Analysis revolutionises consumer research by showing you exactly what your target audience thinks — and feels — on virtually any topic.
By harvesting and analyzing the digital conversations your target audiences have online and analysing the results via our ML-driven algorithms, our unique analysis platform provides the kind of crucial insights that high quality surveys and focus groups do at a fraction of the time and cost.

SPOT TRENDS BEFORE THEY EMERGE

Inspired by analytics used in securities and commodities trading, Contrend employs sophisticated unassisted machine learning (ML) technology to spot up-and-coming trends before they emerge, allowing you to stay ahead of competition. With each data harvest, Contrend learns, grows and performs with ever increasing accuracy.

Survey the entire content landscape

Get a complete picture of all the voices vying for your audience’s attention. Discover which topics, tones, styles, formats, and imagery work best for your audience. See how different types of content is performing in different markets.

When customers want to learn about your industry, they might read news sites, watch YouTube videos, listen to podcasts and browse user reviews. Contrend peeks into every crevice to provide meaningful data.

Go Beyond SEO

SEO is an important part of any content marketing strategy. But it doesn’t provide a full picture of your audience’s desires.

Too much focus on SEO can lead to reactive, brand-centric content that doesn’t account for all the ways your audience engages with all the different forms of online content.

By combining numerous data sources, Contrend puts the audience first, instead of brand- or product-specific keywords.