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Discover the power of data-driven content

Contrend uses a unique set of complex algorithms to classify data and predict trends. We make it simple for people to maximize the return on their content marketing budgets.

The Technology Powering Contrend

Explore the data and tech used to build the platform

Process Flow

An under-the-hood peek at how Contrend thinks

Broad, Complete Data Sources
Contrend is the only Content Marketing platform that combines more than 20 different data sources, analyzing over 100,000 hours of video and audio.

Non-Stop Data Harvesting
Contrend has a fleet of 10,000+ proprietary, automated “micro harvesting bots” that scan over 3 million content pages daily.

Intelligent, Data-Driven Analysis
Contrend combines more than 50 different NLP-based attributes from each content piece with 100 corpora and lexical dictionaries.

Creative Optimization Recommendations
Over 25 different Machine Learning models result in the production of intelligent, actionable content recommendations in the form of automated Content Calendars.

Fake News Detector
Trained by more than 2 million (and counting) fake-news data, Contrend’s system can spot any fake content piece, helping you avoid following infamous fake trends.

Competitor Analysis
Contrend’s massive harvesting power allows our clients to cross-reference their content performance with more than 10 competitors’ data in parallel.

Manifesto

The role of tech in content marketing

The Contrend Glossary

Whether you’re an IT professional, a tech-savvy hobbyist, or a content creator, get all the Contrend terms you need to know.

Dig Deeper

Feature guide

AI/ML-driven Analytics and Reporting

Contrend delivers the most accurate and comprehensive audience and industry-related data that’s relevant to your business goals.

Our process

The MarTech AI That Never Stops Learning

What’s groundbreaking today will be old news tomorrow. Which is why Contrend never stops growing and getting smarter.

Our process

How We Harvest and Classify Data

The world is bursting with all kinds of content. Contrend is capable of analyzing and classifying all of it.

Our process

How Contrend Predicts Future Content Trends

With Contrend’s optimized predictions and engagement forecasts, you’ll never be playing content catch-up again!

Explainer

What are Topics, Tones, Layouts, and Formats?

Ready to learn more about the content out there? Contrend will help you decipher the web.

Explainer

What is a Query?

If you’re ready to start learning more about content engagement in different markets, you’ll need to have a query ready.

Explainer

What is the Engagement Index?

To create content that truly engages with your audience, you have to look beyond the likes, comments, shares and keywords.

Feature guide

Contrend Workflow

With our complete Content Management System (CMS) solution you can streamline your content creation workflow and focus on quality output.

FAQs

You’ve never met tech like Contrend. So, we understand if you have a few questions. Here’s our answers to some of the most asked questions we get! Don’t see your question below? Contact us and we’ll be happy to help.

How is Contrend different from SEO and Social Listening Platforms?

Contrend harvests and analyzes data across multiple formats (not just text) from 13+ data sources (not just Google). Unlike SEO, Contrend’s reports are driven by subjects, not by keywords, and we always weight social listening data to 9%.

Learn more

Is Contrend really AI or just pretending to be?

Contrend is an SaaS platform that not only harnesses the power of AI, but also other advanced AI tech including NLP, Machine Learning, K-means clustering, DBScan, and more. But you don’t need to be a data scientist to easily access Contrend’s advanced content marketing research and insights. Contrend is created by content marketers for content marketers. And it’s been designed so other teams like sales, product development, and IT can also benefit from everything Contrend has to offer.

Learn more

Does Contrend create content?

Nope. We still use people to create content. Contrend gives our content experts the best insights and strategy about what content to create. Plus, Contrend’s CMS streamlines content production and offers our clients access to our team of professional Editors and 1,500+ skilled global contributors.

Learn more

Do you need to integrate with our systems?

Contrend can be integrated or can standalone—it’s your choice! You can assess Contrend’s impact on your owned content performance through simple linking with your Google Analytics (via “Read and Analyze” access) or Adobe Analytics helps. Plus we can easily integrate with third party software like WordPress. Because of our commitment to valuing privacy, Contrend never integrates with your customer-specific data stacks.

Learn more

Is our company's data secure in Contrend?

We’re global partners with Amazon Web Services (AWS), so your data is securely hosted in the cloud, with mirroring around the globe to ensure fast, secure access wherever you are.

Learn more

Does Contrend use third party cookies to track people online?

No. Contrend does not track what individual people do online, so we will not be affected by Google’s decision to outlaw this practice. Contrend identifies and analyzes content trends and audience preferences, making recommendations to our clients that ensure they create the best content possible.

Learn more

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  • Contact
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